Nowadays,
several people use the internet and contrary to this fact majority of them are
not familiar with SEO (Search engine optimization). In order to have a
successful website, SEO do contribute a big deal and this is the reason as to
why SEO process is not an easy task to accomplish. There are laid out
strategies that one should adhere to in order to be a successful SEO
professional. Once the SEO process is
accomplished to perfection and with professionalism then a good rank in all the
well known SEO will be guaranteed. The steps incorporated in SEO can be
categorized into either On-Page optimization or Off-Page Optimization. Online business is all a matter of the number of users that you
will be in a position to attract to your website. This is what at times you will hear people talking
about online traffic. Contrary to what majority of people believe, traffic
generation is not a thing that starts when the web pages have been published
and posted online.
On-page SEO optimization is about doing some techniques on your web pages to
guarantee you a large volume in terms of traffic i.e. roughly 80% will result
from the search engine once a user is searching for information. The factors that play a bigger part in
ensuring optimization of your web page include:
1
High content
information page- a web page that has less
count of words is surely less likely to be on the top of the search engine
list. Search engines always give priority to websites with high content of
information.
Amount of keywords- Keywords are ought to be used 3-4
times in a given web page. One should also bear in mind that the larger the web
page, the more the number of keywords that are supposed to be used.
Density of keywords- this is the relative frequency of
keywords used in the webpage expressed in terms of percentage. The higher the
density the more optimized the web page is.
Positioning
of keywords- it is more advisable to position
keywords at the beginning of the web page rather than being positioned at the
end. This will enable the search engine to easily retrieve your website and
given a priority in the search results.
Text formatting- highlighted text as well as unique formatting of text will be given priority by the search engines.
Title tag-titles are given priority by search
engines and it is more important to use keyword titles. The titles are supposed
to be very informative in addition to being attractive.
Meta tag Description-this is usually used to provide unique
descriptions concerning the web page. Search engines do display the information
from Meta description if the content being searched matches the search
criteria.
With the above factors in
consideration, the web page will be given a lot priority by the search engines
such as Google, yahoo, Bing, Yellow pages to name but a few. This will in
result generate a good number of traffic for that particular site.
Off page optimization involves the processes that take place outside your web pages to ensure a priority in page ranking of websites by the search engines. These steps are mostly about creating a link in terms of web page popularity. The higher the web page link popularity in linkpopularity.com the high it will be in terms of web page rankings by the search engines. This process simply involves adding more websites that are going to be linked to your original website. However, it is better said than done since it is not an easy task to do the website linking to your original site. Other techniques to ensure off-page SEO optimization include:
- Forum
Posting:
- Blog
Commenting:
- Social
Book Marketing:
- Article
Writing & Submission :
- Directory
Submission :
- Link
Wheeling:
- Back linking.
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