SEO is the short form
of Search engine optimization. SEO is such kind of technique which helps search
engines find and also rank your site higher than the others to a search
query. It is the process which improves
the visibility of a web page or a website. It is a
powerful web marketing technique. SEO is used for searching different kinds of
thing such as image search, local search, video search, academic search, news
search, and industry-specific vertical search. SEO helps us to get traffic from
any kind of search engines. SEO is helps us to know how search engines work and
it does it like an Internet marketing strategy. It promotes a site to increase
the number of back links or inbound links. It is a best way to search a thing
in the internet.
If you want to know how
search engines work, you will need to learn first what SEO is. Actually, you have to
know that SEO is not a human. You know that man view web page and SEO also view
the web page too. But the way between them to view a web page is not same at
all. There have so much differences between human and SEO to view a web page.
Actually search engines are text driven which is unlike to a human. Nowadays
technology develops rapidly. By improving this technology we can enjoy the
beauty of a cool design. We can also enjoy the sounds and the movement in
movies for technology. But SEO is so far from intelligent creatures. Search
engines can crawl the web and we can know about that site by using it. Actually
search engines are perform a lot of activities. In briefly, search engines help
in processing, crawling, indexing, and retrieving.
At first search engines
crawl the web by a piece of software called crawler or a spider in order to
view what is there. Spiders are used for following the link and it index
everything what they find in their way. It is not at all possible to a spider
for finding or visiting a site per day because there are over 20 million web
pages. As crawler is not a human, it cannot see Flash movies, images,
JavaScript, password-protected pages and directories. So it is better to use a
Spider Simulator than a crawler because it can do it easily. If they will not
viewable, they may not be existent for search engines. After doing crawl a web
page, it is going to index its content. Identifying the words and expressions
is called indexing. And it is impossible for a human. After getting a search
request, search engine processes it. After that it starts to calculate the
relevancy. Finally, it retrieving the results what they get.
Actually SEO is a
marketing tactic. If it makes lots of money for you than it costs, one must use
it. Again if anyone wants to get to the top of Google and wants most people to
visit his web site without paying any cost, he will use SEO. When you have a
web site and you are competing against other websites for the visitors, you
should use SEO. Actually the SEO expert knows the benefit of using it but the
business does not know the advantage of it clearly. Actually it is such kind of
thing which helps to make the rank in top for the user.
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