Saturday, September 8, 2012

What is SEO and Why People do SEO for Their Business


Search Engine Optimization
SEO is the short form of Search engine optimization. SEO is such kind of technique which helps search engines find and also rank your site higher than the others to a search query.  It is the process which improves the visibility of a web page or a website. It is a powerful web marketing technique. SEO is used for searching different kinds of thing such as image search, local search, video search, academic search, news search, and industry-specific vertical search. SEO helps us to get traffic from any kind of search engines. SEO is helps us to know how search engines work and it does it like an Internet marketing strategy. It promotes a site to increase the number of back links or inbound links. It is a best way to search a thing in the internet.

If you want to know how search engines work, you will need to learn first what SEO is. Actually, you have to know that SEO is not a human. You know that man view web page and SEO also view the web page too. But the way between them to view a web page is not same at all. There have so much differences between human and SEO to view a web page. Actually search engines are text driven which is unlike to a human. Nowadays technology develops rapidly. By improving this technology we can enjoy the beauty of a cool design. We can also enjoy the sounds and the movement in movies for technology. But SEO is so far from intelligent creatures. Search engines can crawl the web and we can know about that site by using it. Actually search engines are perform a lot of activities. In briefly, search engines help in processing, crawling, indexing, and retrieving. 

At first search engines crawl the web by a piece of software called crawler or a spider in order to view what is there. Spiders are used for following the link and it index everything what they find in their way. It is not at all possible to a spider for finding or visiting a site per day because there are over 20 million web pages. As crawler is not a human, it cannot see Flash movies, images, JavaScript, password-protected pages and directories. So it is better to use a Spider Simulator than a crawler because it can do it easily. If they will not viewable, they may not be existent for search engines. After doing crawl a web page, it is going to index its content. Identifying the words and expressions is called indexing. And it is impossible for a human. After getting a search request, search engine processes it. After that it starts to calculate the relevancy. Finally, it retrieving the results what they get.


Actually SEO is a marketing tactic. If it makes lots of money for you than it costs, one must use it. Again if anyone wants to get to the top of Google and wants most people to visit his web site without paying any cost, he will use SEO. When you have a web site and you are competing against other websites for the visitors, you should use SEO. Actually the SEO expert knows the benefit of using it but the business does not know the advantage of it clearly. Actually it is such kind of thing which helps to make the rank in top for the user.

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